Founded by Gen Yu, Perth WA
A boutique team. Specialists, not generalists.
Three specialists. One monthly fee. The capability of an in-house marketing team without the cost or the gaps. Founded out of seven years of solo client work that finally outgrew one person.
Founder
Genesis Yu, lead strategist.
Seven years working with service businesses across cosmetic clinics, hospitality, education, photography and professional firms. Reels expert since the format launched in 2020. Thousands of Reels built and shipped.
The shift from "Gen the freelance social media manager" to "boutique agency with a team behind the scenes" happened because clients started asking for more than one person could deliver alone. Today the team handles strategy, video, design, content and community management end to end.
Mission
Help service businesses grow with intentional, creative, results-driven online presence.
The work that pays the bills shouldn't have a social presence that undersells it. Our job is to close that gap.
Vision
Make sure the businesses doing meaningful work never get lost in the noise.
Marketing infrastructure for the kind of clients we genuinely want to work with, run by people who actually care how it lands.
How we work
Four operating principles.
01
Marketing-led, not content-led
Strategy first, content second. Every output ties to a business outcome. We will not post a Reel unless it earns its place in the plan.
02
Strategy on a 90-day cadence
Quarterly resets, content pillars, KPIs. We adjust as the data comes in. No annual plans gathering dust.
03
Conversations as conversions
Stories and DMs, not just feed posts. That's where the deals close. We treat community management like a sales channel, because it is.
04
Quality at sustainable volume
High-quality video at a sustainable monthly cost. No filler, no $1,000 hero videos, no AI-generated captions.
Next step
Ready to make your social media match the work you actually do?
Twenty minutes, no obligation. We will look at where your social media is now, where you want it to go, and which service fits.